Is Color Such A Big Deal In Web Design?

Yes, it is. Color is one of the powerful tools that you can use to drive traffic to your website. Think about it. What do you notice first whenever you visit a new website? The color loads first while you wait for the rest of the web page to load.

The color palette used gives your visitors an impression of your brand even before they read the text or watch any videos. In fact, the first question you are likely to get when seeking web development in Kenya is the theme color(s) for your website. Designers understand the importance of picking the right colors.

Read on and learn the reasons why you need to give the color more attention when designing a website. We also offer a guide on how to pick the right colors for your business website.

The importance of color in web design

When thinking about the importance of colors in web design, consider the psychology of your visitors. Colors are significant to the human mind in different ways. Colors communicate a specific message to the visitors even without the text. For instance, red communicates danger or a warning. It also represents passion and power.

If you choose green, your visitors will immediately think of the go sign, health, or the environment. Green is a good color to use when you want visitors to click on a button, which brings us to another use of color on a website. Colors highlight the call-to-action buttons and preempt the visitors to click on the buttons.

It is easier for the human mind to process and store images with colors. A black and white combination does not leave a lasting impression. By choosing the right combination of colors, you enhance brand recognition in your target market. The visitors to your website will always associate the color combination with your brand if you are consistent with the theme.

Colors do not only have different meanings but are associated with different emotions. For example, orange is a warm color that gives your website a friendly appeal to the users. Yellow is associated with joy and is likely to spark a jovial mood. It is a great color to use if your target market is young people or teenagers.

How to choose the right colors for your website

The easiest way to get colors right is to consult a company that specializes in web development in Kenya. However, if you have a website or a limited budget, you may have to choose the colors on your own. Sometimes you need to guide the internal web designers on the best color palette to use on your website. Consider the following when picking colors for your website:

1. Branding

Every marketing tactic starts and stops with the brand you want to build in your niche. If you have already created one, start with the colors that your customers know.You can introduce new colors but be sure to maintain at least one basic color that your existing customers know.

If you realize that you chose the wrong color palette from the start, you can rebrand your business. However, you must invest in a campaign on all platforms to inform your clients of the new look. Remain consistent with your new color palette. If you have a strong brand in the market, changing to a better color palette may create the impression of an improvement in the quality of services or products.

2. Target customers

What kind of services or products does your business offer? Who are your target customers? You may like a certain combination of colors but the palette may be wrong for your target audience or type of business. For instance, if you are offering health services to clients, the colors on your website should offer some form of relief or calm to your visitors.

For fun activities that target adventurous clients, think of bright colors that communicate excitement and joy. The strategy here is to think about the persona of your audience and the emotional reaction that may get the audience to buy your product or services. Chose a combination of colors based on the identified persona.

3. Harmony

You may need the help of a qualified web designer on this one if you have not studied color theory extensively. If you use too many competing colors, the result is eye fatigue. Your visitors will feel overwhelmed and probably move on to another website. Using too many colors is also confusing in terms of branding. Which colors do you use in your marketing campaigns?

Choose one dominant color to take the largest part of your website. You can then add pop colors to highlight some important parts such as call-to-action buttons. Choose neutral colors in the background of the content and in the empty spaces.

4. Trends

The reason for investing in web design is to stay ahead of your competitors in your niche. You cannot achieve such a goal with an outdated website. Have you been following the color trends in your industry? Analyzing the trend can help you predict the next big thing.

Be the first to create a fresh and impressive website that appeals to your target customers. You may be tempted to stick to your favorite colors but your competitors may overtake you with trendy colors.

5. Action

Color can prompt web visitors to quick action. Highlight the parts that need action such as Contact Us, Subscribe or Order buttons with popping colors that balance with your dominant color. Red buttons prompt internet users to play videos. You can adopt the same on your website.

You can also use a popping color to highlight important features such as the logo, mission statement, or range of services. A common trend is to use the dominant color in the banner, which has the most important information about your business.

Final thoughts

Color is a powerful tool when used properly on a website. Talk to professionals that offer reliable services in web development in Kenya. It is easy to brand your business and attract more customers with the right color palette.

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